Super Bowl Advertisements

It’s amazing how one-30 second spot in the Super Bowl costs $4.5 million. Car companies in total spent 135 million dollars for fifteen and a half minutes of advertisements at the Super Bowl. Toyota spent more than any other car company, with a total of six and a half minutes for $58.5 million dollars. Movie advertisements placed a close second to Car advertisements, with a total of 9 minutes for 81 million dollars. Out of beverage companies, Budweiser spent the most money at a total of 27 million dollars. A surprising category was the video game category, with a funny Clash of Clans video lasting one minute, a Game of War video for 30 seconds and Heroes Charge for 15 seconds. It’s interesting that they spent 81 million dollars advertising junk food, like Carls’ Jr, Doritos, Pizza Hut, McDonalds and candy, and only 4.5 million dollars on fresh Mexican Avocadoes.

My favorite commercial was the Doritos “Middle Seat” commercial because it was really funny. My least favorite commercial was the Carl’s Jr. commercial because it was over exposing. It was made for a mature audience and inappropriate. The Budweiser puppy commercial was probably the most touching, because people love puppies. The second most touching commercial is probably the Dodge Chrysler one with one hundred year old people telling us their advice.

There were a total of eighty-four commercials during the Super Bowl this year. NBC, the Super Bowl network, sold fifty-four minutes of commercials, at $4.5 million dollars per thirty-second spot, which comes to $488,250,000. That is a lot of money.

An interesting fact, 100 million people watched the Super Bowl this year. So, in the long run, paying all that money for advertising is worth it, because a lot of people are noticing your product. I know you might be reading this with your jaw wide open, but it really does cost this much to advertise in the Super Bowl.

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